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FIRST WEAR INITIATIVE
We like nothing more than putting on new Activewear - that ultra-fresh feeling of wearing something new that's never been worn before. But, have you ever questioned how fresh your Activewear actually is and whether your first wear is THE first wear? At Lorna Jane we can confidently say you will be the first to wear your Activewear and it's made possible with our ground-breaking First Wear initiative.
The call for untouched Activewear is a growing trend as our communities start to care more about what comes in contact with their bodies; from food, supplements and skincare to now looking at what clothes are made from and how they can affect your skin, you want clear information and trusted options when it comes to your Activewear and we're here to give it to you!
Your skin is your largest organ and one which, through your pores opening to cool you down when sweating, transfers bacteria from your skin to your clothes and in turn, the bacteria on your clothes to your skin. Women are learning how important it is to be protected from potential germs provided through unwashed new clothes and especially those that sit snug against our bodies.
That's why in 2017 we introduced a brand new kind of NEW through our First Wear initiative to ensure that when you pick your purchase, you're receiving clean, fresh, untouched and trusted Activewear, every time.
So, how do we ensure that there's nothing but new in the garment bag?
By overhauling our production and logistics practices to deliver the following outcomes, keeping our customer as a top priority:
- Our fabric and garment finishing procedures are streamlined to minimise skin-to-garment handling at every step in the supply chain, because the less hands that touch the fabric the fresher it will be when you receive it.
- We revamped our manufacturing facilities with a new garment packaging system to reduce individual handling and create the cleanest possible production and packaging environment.
- We revised our standards to increase staff awareness around garment handling and skin-to-garment contact.
On top of this, we also send our products directly to stores to further reduce multi-handling and we are transitioning to full use of tamper-proof and non-resealable compostable garment bags by mid-2020.
These processes make our First Wear initiative a new industry benchmark - creating the promise of and delivering the freshest Activewear on the planet.
You deserve the best when it comes to our product, whether shopping in-store or online so we're doing our very best to ensure you receive the best quality, the best fit and the best service, however you choose to shop.
And we want you to know that when you wear Lorna Jane you can do it with confidence knowing that your first wear, is the first wear*!
*Please refer to our Terms and Conditions page for further details.
LJ SHIELD
What is LJ Shield?
LJ Shield is a long-lasting, non-toxic shield that helps protect garments against odour causing bacteria and mould. It is applied as a water-based, non-toxic mist that adheres to the fabric to act as a shield of protection for the garment.
How Does It Work?
LJ Shield is applied as a water-based, non toxic mist which adheres to the fabric during the manufacturing process. LJ Shield works on contact to reduce bacteria surviving on your garment. International testing facility Intertek, who conduct total quality assurance testing, inspecting and certification services proved a 99% reduction of bacteria on the fabric tested that used this technology.
Other Benefits
Aside from keeping the garment protected against possible bacteria, LJ Shield is in addition to some of the technical properties that already exist in our garments.
Technology is the future and this is just the beginning for us in developing applications for our fabrics to continue providing our customers with the best Activewear. The fashion industry has to evolve in order to keep up with these latest trends and developments, which is why it is no longer satisfactory to sell garments that aren't protected in some way. We always strive to ensure that our customers and our people have the best possible products and that's why we will continue to do everything we can to help protect them now and in the future.
OUR PRODUCT
At Lorna Jane we are a brand that lives to inspire women. It's the reason we exist and the driving force behind everything that we do.
What's the difference is that we design for Active Living™ and we continually research and develop new pieces that will evolve Activewear into the future.
Because our garments fit, you will feel better.
Because our fabrics move, you will move better.
And because our pieces perform, you will perform better.
The essence of who we are as a brand is something that you feel every time you put on one of our pieces. Wearing Lorna Jane becomes a feeling that you want to experience every day - empowered, motivated, beautiful and inspired to live your best life in products that define Active Living™.
OUR FABRICS
Nothing 2 See Here™
Our trademarked Nothing 2 See Here™ Fabric is designed with proprietary light-blocking interlock technology that assures maximum coverage. You can downward dog and deadlift with nothing but confidence.
LJ Cloud
Introducing our softest fabric yet! LJ Cloud has an airy, soft to touch (cloud like!) feel with a subtle suede texture finish. This super soft fabric also delivers on the moisture wicking and anti-pill properties you expect from Lorna Jane, so don't be surprised when it quickly becomes your new favourite.
Eco
Our Eco tights are made from recycled polyester so they’re not just great for your workout, they’re good for the planet too! With their buttery soft feel, zero transparency and incredible support and performance - you’d never know that approximately 10 plastic bottles goes into each pair.
Bare Minimum
This buttery soft fabric will give you that next to nothing feeling. Our lightest weight fabric sits close to the skin with multi directional stretch that will have you feeling both supported and through out your flow unrestricted.
Contour
A cool and sleek technical fabric. Its glossy finish doesn’t only look athletic, but it’s cool touch will wick moisture away from the body leaving skin dry during workouts. This fabric will ensure you feel cool and comfortable from warm up to cool down.
LJ Excel™
LJ Excel™ is a high performance fabric exclusive to Lorna Jane. Get the feeling of cotton with the benefits of advanced synthetic fibre technology. Enjoy compressive properties for the ultimate support to aid in muscle recovery.
LJ Thermal
Engineered to keep the cold out and the warmth in our LJ Thermal Technology is the perfect fabric for venturing outdoors when the weather is cold.
GARMENT CARE
We know you've got better things to do than laundry! So our garments are engineered to work hard in your workouts, but also be simple to care for too. We're also mindful of the impact that keeping your Activewear 'fresh' can have on the environment. So, our care instructions are as eco-friendly as possible. Check out the individual care labels on each garment for the deets, as they do vary between styles. But here are the basics:
- Cold wash with same colours
- Use a wash bag
- Use a gentle detergent - opt for sports friendly or fragrance free soap if you can
- Say 'no' to fabric softener as it can degrade the sweat wicking properties of technical fabrics
- Air or line dry in the shade
- No tumble dry, as our technical pieces dry really quickly anyway and it's better for the environment and saves power!
- It's important to note that while the vibrancy of some brighter colours (and particularly fluoro's) may fade overtime. You can keep these colours brighter for longer by pre-washing in cold water + a teaspoon of salt.
Why we recommend using a wash bag?
Wash bags prolong the life of your Activewear. They prevent any stray fibres from "fluffy" items in the rest of your wash attaching themselves to your technical fabrics and they stop your bra straps and clasps getting tangled with other items in the wash. They also reduce stray fibres from shedding and making their way into our precious waterways.
LORNA JANE SPORTS BRAS
When it comes to Sports Bras we know that every woman is different - and that one size, shape or level of support does not fit all.
THE FACTS
80% of women are wearing the wrong Sports Bra
Your breasts can bounce up to 18cms without the right support
Wearing the wrong bra can negatively impact your posture and cause back pain
Underwires can cause irreparable damage to your precious breast tissue
LORNA JANE LEGGINGS
Lorna Jane Tights are technically designed to work with you and your body. Think of them like your second skin - without a spot of skin showing through!
We’ve been perfecting our tights for more than 30 years to ensure you love them as much on your first wear as you do on your hundredth. Thoughtfully designed and performance-tested by our team to ensure we’re confident that all our products are the very best in the market.
DON'T TAKE OUR WORD FOR IT
“Absolutely amazing tights! So comfortable and so flattering to wear.” - Katrina H
“I have had mine for more than 2 years now and wear them at least once a week and they still look brand new! The quality is amazing!!” - Tahlia P
“I have tried many brands of tights and these are the most comfortable so far. They don’t fall down during yoga or Pilates. I love them.” - Cathy D
“The most amazing legging I have ever worn! I was very nervous about the price and ordering online but as soon as I put them on I was in love and bought another pair straight away. Best leggings, super comfy and so flattering. Easy to wear to the gym or as normal leggings, or even can get away with them on nights out! Absolutely love them!” - Amy B