Our Founder

My Story

In the world of fitness and fashion, a singular frustration can spark a revolution. Such was the case in 1986 for Lorna Jane Clarkson. An Australian fitness instructor who, dissatisfied with the lacklustre workout apparel in market, set out to redefine her gym wear. With little more than a pair of scissors and her favourite swimsuit, she embarked on a mission to create her first active designs, successfully elevating her gym wear into the world of fashion.

Lorna’s journey began with the transformation of her own workout wardrobe. She wore her unique creations to class and her clients took notice, requesting custom garments for themselves after each fitness session.

Lorna than got a break in the form of a wholesale deal with one of Australia’s major Department stores. This was a big moment for Lorna and her brand as she saw it as an opportunity to truly launch this new category of Activewear. On the day her first order was released, she organised a visit to the store, eventually finding them in the Swimwear Section! Realising that other retail stores couldn’t see the opportunity in Activewear, it became clear to Lorna that she needed to open her own. Her vison was clear, she wanted to create an environment that reflected a feminine aesthetic, a place where she could showcase her fashion forward activewear and educate her customers on the benefits of Active Living. The year was 1989 and Lorna quit her day job to open her first Lorna Jane Concept Store.

Lorna’s ‘out of the box’ thinking created a new idea of what a fashion brand could be, revolutionising not only how women wanted to dress but how wearing activewear made them feel. Her bold approach to designing workout clothing liberated the belief perception in women of the time to embrace this new wardrobe choice in their everyday lives. This marked the start of a movement that would go on to create the Activewear category as it’s known today.

Pioneering the idea of a more inspired women through her designs and brand values, Lorna created a community of like-minded women who embraced this new active lifestyle. Her ability to inspire and influence them towards her vision, is what makes Lorna Jane Clarkson the powerful leader she is today.

But Lorna's influence doesn't end there. Winning 14 RAQ Fashion Design Awards, receiving the AMI Sir Charles McGrath Marketing and Community Award, the BRW Award for Australia’s Most Outstanding Retailer of the Year, the Marie Clare Award (reader's choice for best Activewear), and the Most Intriguing Entrepreneur Award (Goldman Sachs USA) just to name a few. She's proven herself not only as the most awarded activewear designer globally but also as an entrepreneur with unparalleled vision.

More than just accolades, Lorna is a seven-time author and highly influential in the health and wellness industry. She has a genuine passion for environmental consciousness and producing sustainable activewear. Championing initiatives like the Seamless Clothing Stewardship; which plans to transform how clothing is made, used and recycled in Australia. She is also deeply invested in supporting women’s charities advocating for our key partner, Women’s Community Shelters.

Lorna Jane is an iconic Australian entrepreneur, fashion designer, and author who has spent 4 decades dedicated to inspiring women globally to live their life being Active.

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Meet Lorna Jane Clarkson: The Visionary Behind the Brand

Lorna Jane Clarkson, the founder of Lorna Jane, is a pioneer in the activewear industry, transforming how women approach fitness and wellness. Her journey began with a passion for fitness and a desire to create activewear that blends functionality with fashion. Lorna's innovative spirit and commitment to empowering women through active living have made Lorna Jane a global phenomenon, inspiring millions to embrace a healthier, more active lifestyle.

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The Birth of Lorna Jane: A Vision for Active Living

In the late 1980s, Lorna Jane Clarkson saw a gap in the market for stylish and functional activewear. Driven by her passion for fitness and her desire to inspire women, she started designing her own pieces. What began as a hobby quickly grew into a full-fledged brand, revolutionising the activewear industry. Lorna's dedication to quality has set the standard for activewear, and her innovative approach and instinct for design quickly made her a leader in this space. Lorna Jane’s journey is a story of vision and determination, transforming a personal need into a global activewear movement. She didn't just create gym clothes; she pioneered a new way of thinking about fitness fashion. The term 'Activewear' embodies the philosophy behind the brand today – clothing that empowers women to be active, anytime, anywhere.

Pioneering the Activewear Movement

The term 'Activewear', coined by Lorna Jane Clarkson, marked the beginning of a fitness fashion revolution. Lorna's vision transcended traditional boundaries, redefining women's approach to sportswear. Her designs were not just meant for the gym; they were crafted for every aspect of an active lifestyle. This body positive mindset has led to three decades of continuous learning, evolving designs, and setting trends in the activewear industry.

Empowering Women Through Active Living

Lorna Jane's mission is to inspire women to live their best lives through active living. She believes that movement, nourishment, and belief in yourself are the keys to a healthy and fulfilling life. This philosophy is embedded in every piece of clothing, every campaign, and every initiative.

Lorna Jane's Impact on the Activewear Industry

Lorna Jane Clarkson's innovative designs and commitment to empowering women have significantly impacted the activewear industry. She introduced the concept of "Active Living," which has inspired a global movement. By combining style, comfort, and functionality, Lorna Jane has set a new benchmark for activewear. Her influence extends beyond fashion, promoting a holistic approach to health and wellness that resonates with women worldwide.

FAQs

Q: Who is Lorna Jane Clarkson?
A: Lorna Jane Clarkson is the founder of the Lorna Jane brand, known for revolutionising activewear and promoting active living.

Q: What inspired Lorna Jane to start her brand?
A: Lorna Jane was inspired by her passion for fitness and the need for stylish, functional activewear for women.

Q: What is the philosophy behind Lorna Jane?
A: The philosophy of Lorna Jane revolves around active living, which is based around the principle of Move, Nourish, Believe.

Q: How has Lorna Jane impacted the activewear industry?
A: Lorna Jane has set new standards for activewear by combining style, comfort, and functionality, inspiring a global movement towards active living.

Q: What makes Lorna Jane activewear unique?
A: Lorna Jane activewear is unique due to its innovative designs, high-quality materials, and the brand's commitment to empowering women through active living.