At Lorna Jane, we are committed to our journey towards creating more sustainable fashion. We believe that positive change comes from working together within our industry to implement the very best in sustainable practices.

In turn, we are now a Foundation Member of the Seamless Clothing Stewardship Scheme, with other like-minded Australian clothing brands, with the collective goal of achieving circularity.

We acknowledge there is a long road ahead and that our journey to a sustainable future will be a marathon, not a sprint. Our goal is to continue to update you on our progress and share updates as we move forward with our sustainability roadmap.

Lorna Jane was founded in 1989, and since then the industry has continued to evolve in knowledge and practices. As part of this evolution, we have undergone a critical evaluation of our practices and identified areas where we can make positive change. An output of this was the establishment of a sustainability task force. Supported by key leaders across the business and our Product Development and Design Teams, the sustainability task force is focused on continuous improvement.

When you wear Lorna Jane, have the confidence to know that our Design Philosophy is Buy Better, Not More. We will continue to strive for improvement through the implementation of our ESG Road Map.

We want to thank you for your ongoing support.

Embracing Sustainable Fashion: Lorna Jane's Ongoing Mission

At Lorna Jane, our dedication to sustainability is not just a trend but a core aspect of our identity. As a leading sustainable activewear brand, we're committed to pioneering practices that redefine the fashion industry's impact on the planet. Our journey towards sustainability is reflected in every piece of Lorna Jane activewear, merging style with environmental consciousness.

Read More

Our Sustainable Activewear: A Fusion of Fashion and Responsibility

Lorna Jane's sustainable activewear is designed to support your active life while respecting the earth. Our commitment goes beyond just using recycled materials; it's about creating a cycle of sustainability that influences every aspect of our production. From innovative designs to ethical sourcing, every Lorna Jane piece is a testament to our dedication to becoming one of Australia's leading sustainable fashion brands.

Leading the Way in Sustainable Practices

Sustainability is more than just a word for us; it's a commitment woven into the very fabric of our brand. As we strive to be leaders amongst sustainable fashion brands, our actions - from material selection to community partnerships - reflect our deep commitment to this cause. We're not just creating sustainable activewear; we're shaping a future where fashion and sustainability coexist in harmony.

Empowering Communities and the Planet

At Lorna Jane, our commitment to sustainability and social responsibility goes beyond our activewear. We're proud to lead and participate in several impactful initiatives that reflect our ethos of active living and community empowerment.

Earth Day Initiative: Our annual Earth Day Initiative is a testament to our dedication to the environment. Each year, we engage in meaningful activities like tree planting and collaborations with conservation groups, reinforcing our commitment to a sustainable future.

Living With Heart: At the core of Lorna Jane's philosophy is 'Living With Heart'. This program embodies our approach to positively impacting future generations through empathy, compassion, and a commitment to positive change. It's about embracing innovative solutions and new technologies for a harmonious coexistence with nature and supporting community well-being.

The Love Tote Initiative: In partnership with Women's Community Shelters, Lorna Jane supports safe accommodations and empowerment for women and children affected by domestic violence. All proceeds from our Charity Love Tote Bags go to helping women rebuild their lives.

Heart Bead: Symbolizing love, strength, and support, the Heart Bead is a unique feature of Lorna Jane activewear. It stands as a token of our community's unity and the empowering spirit that transforms lives. This small heart-shaped bead, which can be found on our activewear, represents our solidarity and commitment to making a difference in the world.

Each of these programs is an integral part of Lorna Jane's mission to inspire women and make a positive impact on society and the environment. They reflect our ongoing efforts to blend sustainability, social responsibility, and active living into everything we do.


Q: What is sustainable activewear?
A: We believe in creating activewear that aligns with our commitment to the environment. This includes being a Foundation Member of the Seamless Clothing Stewardship Scheme and working towards circularity in the industry.

Q: What makes Lorna Jane a sustainable fashion leader?
A: Lorna Jane stands out in the sustainable fashion industry by integrating eco-friendly practices into every aspect of our operations. From using recycled materials in our activewear to partnering with organisations that promote sustainability, we're dedicated to making a positive impact on both the environment and the fashion world.

Q: What are Lorna Jane's sustainable fabrics?
A: We're committed to developing sustainable fabrics in our products. This includes our Recycled Nothing 2 See Here™, Recycled Active Rib, and Recycled Bare Minimum fabrics, all GRS Certified. These materials are part of our effort to incorporate more recycled content into our activewear, reducing our environmental impact.

Q: Does Lorna Jane have sustainable partnerships?
A: Lorna Jane has partnered with the Australian Fashion Council as a Foundation Member of the Seamless Clothing Stewardship Scheme. This partnership, along with collaborations with other Australian clothing brands, focuses on embracing a circular approach in textile production and moving towards a circular clothing industry by 2030.

Q: How does Lorna Jane support sustainability?
A: Our Design Philosophy, 'Buy Better, Not More', underpins our sustainability ethos. It's about choosing quality over quantity, ensuring our products are not only fashionable and functional but also made with sustainable practices. This philosophy is a core part of our ESG Road Map and reflects our commitment to reducing fashion consumption's environmental impact.

Q: How can I learn more about Lorna Jane's sustainability efforts?
A: Stay informed about Lorna Jane's sustainability journey by visiting our website, subscribing to our newsletter, and following us on social media. We regularly share updates on our progress, new sustainable product launches, and ways you can join us in making a positive impact.

More Questions? Visit our FAQ Page