Never Give Up

This is the catchcry for Lorna Jane and definitely words that we live by as a brand and community.

We started using Never Give Up when our founder Lorna Jane Clarkson was building the Activewear Category in the early 90’s. She was having a tough time convincing people of her vision for this new way of dressing and Never Give Up became her personal mantra. She used these words as reminder that her goals were worth striving for!

What she learnt during this time was that having a Never Give Up attitude not only helped her through challenging times but was a huge contributor to her overall success.

She wanted to share this revelation to inspire her customers to Never Give Up in their lives as well, so she started printing Never Give Up on her products - and the rest is history!

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Active Living

We become a better version of ourselves when we take care of ourselves - and that's what Active Living is about!

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Heart Bead

A symbol of love, strength and support. Together, we stand as a community, united by the empowering spirit that transforms lives and, in turn, the world.

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Active Nation Day

September is the month we celebrate being an Active Nation at Lorna Jane. It’s a time when we call on you to take an honest look at where you’re at with your health and fitness goals.

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International Activewear Day

International Activewear Day is a day dedicated to wearing your Activewear.

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Barriers are Meant to be Broken

"Never Give Up" isn't just about facing tough times; it's about thriving in them. Lorna Jane activewear is designed to remind you of your strength and capacity to overcome any obstacle, whether you're in the gym, on a run, or just taking on daily life.

Embrace the “Never Give Up” Attitude with Lorna Jane

At Lorna Jane, "Never Give Up" is more than just a slogan; it's a lifestyle. Born from the challenges faced by our founder Lorna Jane Clarkson in the early '90s, this mantra has become a core part of our brand's ethos. It embodies our commitment to persistence, resilience, and inner strength in everything we do—from creating high-quality activewear to inspiring women to achieve their best through a healthy, active lifestyle.

How 'Never Give Up' Inspires Us

We integrate the "Never Give Up" message into our brand and community initiatives to inspire and support women everywhere. It's a reminder that with determination and the right support, anything is possible.

Join the Movement: Never Give Up

Join a community of strong, motivated women who embrace the "Never Give Up" mantra in every aspect of life. Discover how our activewear can empower you to achieve your fitness goals and ambitions.

FAQs

Q: What does "Never Give Up" mean to Lorna Jane?
A: "Never Give Up" is our foundational belief in persistence, resilience, and inner strength. It's a reminder to every woman who wears Lorna Jane activewear that your goals are worth fighting for.

Q: How does Lorna Jane incorporate this mantra into its products?
A: Lorna Jane Clarkson began printing "Never Give Up" on her activewear as a motivational reminder to inspire her customers when she was first starting out.

Q: Can wearing Lorna Jane activewear really help improve my fitness motivation?
A: Yes, our activewear is designed to inspire confidence and perseverance in your fitness journey.

Q: Where can I learn more about Lorna Jane “Never Give Up”?
A: Visit our website to explore more about our brand's ethos and how we inspire women to lead an active, optimistic life.