Never Give Up

This is the catchcry for Lorna Jane and definitely words that we live by as a brand and community.

We started using Never Give Up when our founder Lorna Jane Clarkson was building the Activewear Category in the early 90’s. She was having a tough time convincing people of her vision for this new way of dressing and Never Give Up became her personal mantra. She used these words as reminder that her goals were worth striving for!

What she learnt during this time was that having a Never Give Up attitude not only helped her through challenging times but was a huge contributor to her overall success.

She wanted to share this revelation to inspire her customers to Never Give Up in their lives as well, so she started printing Never Give Up on her products - and the rest is history!