Our Brand | Our Founder

Lorna Jane Clarkson

Founder & Chief Creative Officer

Lorna Jane Clarkson

Founder & Chief Creative Officer

Lorna Jane Clarkson is an iconic Australian entrepreneur, fashion designer, author and well-regarded advocate for women’s health and wellbeing.

Credited for creating the Activewear category as we know it today, Lorna has spent three decades learning, evolving, listening and leading the way in design innovation and the normalisation of wearing activewear everywhere.

“I started designing activewear because I wanted to change the way women lived their lives, and I’ve seen first hand how the simple act of putting your activewear on in the morning can change how you live your day, your week and ultimately your life”

Lorna Jane Clarkson is an iconic Australian entrepreneur, fashion designer, author and well-regarded advocate for women’s health and wellbeing.

Credited for creating the Activewear category as we know it today, Lorna has spent three decades learning, evolving, listening and leading the way in design innovation and the normalisation of wearing activewear everywhere.

“I started designing activewear because I wanted to change the way women lived their lives, and I’ve seen first hand how the simple act of putting your activewear on in the morning can change how you live your day, your week and ultimately your life”

Women's Community Shelter Initiative

At Lorna Jane, we aspire to empower women, transform the world. That's why we've decided to collaborate with a chosen charity that holds a special place in our hearts.

Lorna Jane Clarkson on 35 years in business, turning 60 and why ‘getting older feels great’

Lorna Jane Clarkson founded her eponymous activewear brand in 1989 – now, her distinctive workout gear can be seen in stores, on gym-goers or worn as casual wear around the world.

‘Get Ready’: Lorna Jane Clarkson On The Future Of Activewear

Thirty-five years on, Clarkson remains determined to set trends, rather than follow them. As for coming up with the term “activewear” itself? “If I’d thought I was coining a new phrase, I would have been a bit more imaginative,” she said.

With Lorna Jane Clarkson

Get to know Lorna on a whole new level.

Introducing Never Give Up—the podcast series from Lorna Jane Clarkson, a space created for women to share their stories, and talk about the good, the bad, and everything in between.

“This podcast series is raw, real, and reflective, diving into conversations about overcoming challenges with some of the most inspiring women I know.”

- Lorna Jane Clarkson

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Our Design Philosophy

At Lorna Jane we believe Activewear should look good, feel great and be designed for how life is really lived – busy, flowing, and always in motion.

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Buy Better, Not More

Here at Lorna Jane, we thoroughly performance test our product through weekly fits, in-house product testing, and commercial standard testing.

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In the Media

Lorna Jane is continuously featured in publications across the world. Discover here, what others are saying about Lorna Jane and the Brand founder and chief creative officer Lorna Jane Clarkson.

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Lorna's Story

Learn more about how Lorna Jane changed the course of women's fashion.

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