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Get to know Lorna on a whole new level.
Introducing Never Give Up—the podcast series from Lorna Jane Clarkson, a space created for women to share their stories, and talk about the good, the bad, and everything in between.
“This podcast series is raw, real, and reflective, diving into conversations about overcoming challenges with some of the most inspiring women I know.”
- Lorna Jane Clarkson
Sports Bras
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Tights & Leggings
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Lorna Jane Clarkson
Lorna Jane Clarkson is an iconic Australian entrepreneur, fashion designer, author and well-regarded advocate for women’s health and wellbeing.
Credited for creating the Activewear category as we know it today, Lorna has spent three decades learning, evolving, listening and leading the way in design innovation and the normalisation of wearing activewear everywhere.
“I started designing activewear because I wanted to change the way women lived their lives, and I’ve seen first hand how the simple act of putting your activewear on in the morning can change how you live your day, your week and ultimately your life”
Lorna Jane Clarkson
Lorna Jane Clarkson is an iconic Australian entrepreneur, fashion designer, author and well-regarded advocate for women’s health and wellbeing.
Credited for creating the Activewear category as we know it today, Lorna has spent three decades learning, evolving, listening and leading the way in design innovation and the normalisation of wearing activewear everywhere.
“I started designing activewear because I wanted to change the way women lived their lives, and I’ve seen first hand how the simple act of putting your activewear on in the morning can change how you live your day, your week and ultimately your life”
Lorna's Story
In the world of fashion, a single spark of inspiration can change everything and in 1989 Lorna Jane Clarkson did exactly that. As an Australian fitness instructor, she saw the opportunity for innovation in workout apparel and set out to redefine what women would wear not only to the gym but in their everyday life as well. With little more than a pair of scissors and a paper pattern made from her favourite swimsuit, she set about creating something entirely new—transforming workout essentials into fashion-forward Activewear.
Wearing her designs to class, Lorna quickly caught the attention of her clients, who requested pieces of their own.
Word spread fast, and before she knew it everyone in her classes were wearing Lorna Jane, orders were coming in from stores and she secured a deal with one of Australia’s major Department stores. But when she found her Activewear stocked with swim and traditional sportswear, she realised that the only way she could get women to understand this new category (Activewear), was to open her own stores and tell the story herself. So, in 1990, she opened the very first Lorna Jane Concept Store.
Heading
In the world of fashion, a single spark of inspiration can change everything and in 1989 Lorna Jane Clarkson did exactly that. As an Australian fitness instructor, she saw the opportunity for innovation in workout apparel and set out to redefine what women would wear not only to the gym but in their everyday life as well. With little more than a pair of scissors and a paper pattern made from her favourite swimsuit, she set about creating something entirely new—transforming workout essentials into fashion-forward Activewear.
Wearing her designs to class, Lorna quickly caught the attention of her clients, who requested pieces of their own.
Word spread fast, and before she knew it everyone in her classes were wearing Lorna Jane, orders were coming in from stores and she secured a deal with one of Australia’s major Department stores. But when she found her Activewear stocked with swim and traditional sportswear, she realised that the only way she could get women to understand this new category (Activewear), was to open her own stores and tell the story herself. So, in 1990, she opened the very first Lorna Jane Concept Store.
Latest Episodes
The iconic sustainability business partner Nicole Conroy, KMD Brands Head of ESG Shasta O'Loughlin, and founder of her eponymous label Lorna Jane share the steps in signing up to Seamless - the new clothing stewardship scheme.
At Lorna Jane, we aspire to empower women, transform the world. That's why we've decided to collaborate with a chosen charity that holds a special place in our hearts.
Lorna Jane Clarkson founded her eponymous activewear brand in 1989 – now, her distinctive workout gear can be seen in stores, on gym-goers or worn as casual wear around the world.
Thirty-five years on, Clarkson remains determined to set trends, rather than follow them. As for coming up with the term “activewear” itself? “If I’d thought I was coining a new phrase, I would have been a bit more imaginative,” she said.
Features
FIT & COMFORT
STOW AND FLOW
FIT & COMFORT
STOW AND FLOW
Buttery-soft, weightless comfort—perfect for your practice and beyond.
Often imitated, never duplicated. Our iconic fabric is buttery soft, always.
