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Photo of Lorna Jane activewear designs, including a blue sweater

Our Design Philosophy

“I started designing Activewear because I wanted to change the way women lived their lives. – and you know what, I think it’s working”

- Lorna Jane Clarkson

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At Lorna Jane we believe wearing Activewear inspires you to be more active. We know that the simple act of putting on your Activewear in the morning changes how you move, your decisions around what you eat and most importantly how you feel about being active.

Our Design Philosophy is rooted in understanding your needs and desires as an active woman. So we design premium, fashionable pieces that you can wear both for your workouts and your everyday life – going beyond functionality and delving deep into the science of movement, comfort and support.

As a producer of fashion, we are also conscious of our impact on the planet and are committed to our journey of improvement, developing more sustainable practices and actively working towards a circular solution for fashion in Australia.

Because our garments fit – you feel better.

Because our fabrics move – you move better.

Our Symbol, Your Strength

It's the symbol that has become synonymous with Lorna Jane and is proudly worn by women all over the world - but did you know it has a deeper meaning? The one off-kilter square is formed by joining the brands initials, L J. Together, the trio represents the daily practice of Move, Nourish, Believe — the Active Living™ philosophy that we stand by. Move your body every day. Nourish from the inside out. Believe that anything is possible.

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Photo of Lorna Jane Clarkson wearing a light blue knit sweater
Our Founder

Learn more about how Lorna Jane changed the course of women's fashion.

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Buy Better, Not More

Here at Lorna Jane, we thoroughly performance test our product through weekly fits, in-house product testing, and commercial standard testing.

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In the Media

Lorna Jane is continuously featured in publications across the world. Discover here, what others are saying about Lorna Jane and the Brand founder and chief creative officer Lorna Jane Clarkson.

Never Give Up Podcast

Introducing Never Give Up, the new podcast from Lorna Jane Clarkson; iconic Australian entrepreneur, trailblazing fashion designer, bestselling author and founder of the Lorna Jane brand.

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