Our Brand
“Empowering Women, Transforming the World”
Lorna Jane is a brand like no other. it has no peers. We act consciously, embody an active spirit, and are devoted to empowering women. We are committed to making a difference to women and believe that by doing this, we are a catalyst for positive change not only in their lives but the world at large.
LORNA JANE
THE AUSTRALIAN LIFESTYLE BRAND
SINCE 1989
Our Founder
When Lorna Jane Clarkson worked as a fitness instructor in the early 80's, G-string leotards and leg warmers were the uniform, but Lorna had other ideas. With a clear vision for what activewear could be she took a pair of scissors to a swimsuit and started creating her own.
Fast-forward to today and Lorna's impact on women's fashion resonates deeply. She not only pioneered the activewear category, but her innovative-yet-simple idea sparked a fashion revolution.
What started as a side hustle became a booming business, then a global phenomenon winning fans around the world and empowering women to live more active lives.
The Lorna Jane story is about more than activewear, it's about a movement that empowers women to find their strength, stand tall and pursue their dreams with relentless passion.
LORNA JANE
THE AUSTRALIAN LIFESTYLE BRAND
SINCE 1989
Australia is an incredibly diverse country, home to so many wonderful cultures and communities. There is something truly unique that links everyone together; a one of a kind spirit and attitude that is the Australian way of life.
Our love of the outdoors, our no worries attitude and our passion for being Active has allowed Lorna Jane to pioneer the Active Living movement since 1989.
Homegrown in Australia, and loved worldwide, Lorna Jane lives and breathes the Aussie way of life and truly is the Australian Lifestyle brand of choice.
Thank you for being a part of the Lorna Jane community. Together, we can inspire each other to live our best lives and make every day an opportunity for Active Living.
Lorna Jane — A Brand Like No Other
Our Icons
It's the symbol that has become synonymous with Lorna Jane and is proudly worn by women all over the world - but did you know it has a deeper meaning?
The one off-kilter square is formed by joining the brands initials, L J.
At Lorna Jane, our vision for success starts from within. We are committed to supporting and empowering our team to be the best version of themselves. We work hard and we work together - this is how we achieve success.
Our stores offer an unparalleled experience that goes beyond shopping. The ultimate destination for you to unlock your Active Living Journey and immerse yourself in our world of inspiration, support and personal connection.
We become a better version of ourselves when we take care of ourselves - and that's what Active Living is about!
A symbol of love, strength and support. Together, we stand as a community, united by the empowering spirit that transforms lives and, in turn, the world.
This is the catchcry for Lorna Jane and definitely words that we live by as a brand and community.
Learn more about how Lorna Jane changed the course of women's fashion.
International Activewear Day is a day dedicated to wearing your Activewear.