How does a business idea based on it’s founder having nothing to wear to work out, become a global phenomenon with the power to change the world’s attitude to exercise? It takes a special kind of vision to spot a gap in the market, to follow your instinct, develop a skill and grasp an opportunity with both hands.
Over thirty five years ago, Lorna Jane Clarkson, a fitness instructor in Brisbane, Australia, frustrated with the boring and unflattering workout fashion of the time, began with the straightforward idea to create workout clothes that could also be worn on the street. She took a pair of scissors to her favourite swimsuit to discover how it was made, and the first ever piece of Lorna Jane Activewear took shape. Lorna’s Aerobics students took notice of her designs and overwhelming demand led to opening the first Lorna Jane store.
"I called it ‘Activewear’ because I just wanted her to put on and BE ACTIVE."
- Lorna Jane Clarkson
Lorna saw this as an opportunity to change the way women lived – an idea that has since grown into the Activewear movement.
Since coining the term Activewear, Lorna has spent three decades learning, evolving, listening, and leading the way in product design and the normalisation of wearing Activewear everywhere.
Follow Lorna on Instagram @ljclarkson