Love Tote Initiative

Our chosen charity is one that is near and dear to our hearts. The Women's Community Shelters provides safe accommodation and support for women and children who are victims of domestic violence. They work to rebuild women's self-esteem and gain back control of their lives. Cementing the partnership that began in March of 2022, our Founder, Lorna Jane Clarkson, and WCS CEO, Annabelle Daniel OAM, met for a sit-down interview to raise awareness, educate, keep the conversation going and support the community.

Our commencement with the WCS began with the creation of the Love Tote. Founder, Lorna Jane Clarkson, had first heard about Women's Community Shelters during her time on Celebrity Apprentice and knew that it was an organisation she saw a future of partnering with. The Love Tote concept came to life as our team worked to create a symbol of awareness, something that our community can carry with them that represents leading with love. Our hope is that the Love Tote will spur much needed conversations that can potentially save lives. 100% of the purchase price is donated directly into the WCS.

Our powerful partnership with WCS is committed to providing the resources to support women and children on every step of their recovery journey. To date, our Lorna Jane community has donated over $35,000, which will assist Women’s Community Shelter to provide an additional 6,000 safe and secure bed nights for women and children escaping domestic and family violence or homelessness.

Want to get involved? View our Charity Love Tote Bag and Add to Cart.

If you are seeking help or need assistance, please reach out to one of the following services:

National Sexual Assault, Domestic Family Violence Counselling Service: 1800 737 732

NSW Domestic Violence Crisis Line: 1800 65 64 63

NSW Link2Home Crisis Accommodation and Referrals: 1800 152 152


Love Tote Initiative