Eleanor Pendleton on building her beauty brand Haléau

In part two of her conversation with Lorna Jane Clarkson, Eleanor Pendleton opens up about the decision to close her digital Beauty Magazine, Gritty Pretty after nearly a decade and why stepping away from her successful business became the catalyst to finally build her own beauty brand, Haléau. 

She shares what it took to develop a brand in silence, the pressure of going from critic to creator, and the moment launch day sales proved she’d made the right call. Eleanor reflects on financial independence, integrity in business and the lessons she hopes to pass on to the next generation.