Lorna Jane - Move, Nourish, Beleive
Social Responsibility - An Active life full of choices
We exist in a world where many are defining themselves by the image they cultivate. In an age of followers, likes and digital footprints and where self worth is based on style more often than substance, whom do you choose to be?
A long time ago, we chose as a brand and business, to stand for something. We chose to go down our own path and create Active Living. It isn’t always an easy journey when you choose to create something unique and set big goals. At first, people don’t often get new ideas. They become afraid, skeptical, closed.
It starts with Believe. Believing in who you are. Believing in your reason for being…
It continues with actions. Everyday actions based on your choices...
We choose to continuously improve how we design, manufacture and deliver our products to you. Remaining social mindful is our responsibility as a producer, employer and retailer of the world’s original Activewear Brand.
Do you know where your Activewear is made?
What matters to you more than money?
Personal choice and freedom of speech?
A safe working environment where you can perform your job without fear of injury, discrimination, harassment or abuse?
The ability to decide where, when and how you work or live?
The freedom to associate with whom you choose?
Trusting your purchases don’t involve child, slave or prisoner labor?
Consideration and care for the environment?
We thought so…. And the same goes for us. We take our responsibility as the original Activewear Brand very seriously. We won’t make choices that lead to an ethical compromise or us selling a product to you that we don’t feel proud to have designed, manufactured and branded Lorna Jane.
 
We don’t maintain a large group of suppliers that we select from based simply on the lowest price. Instead, we have built a deep, long-term partnership with one reliable and ethical manufacturer that produces the vast majority of Lorna Jane products.
 
It is important to us that our manufacturing source reflects who we are as a brand and our Active Living Philosophy. It is a relationship based on trust and respect. We continually work together to ensure that our Workplace Code of Conduct protects the welfare of every employee and our environment regardless of geography. We strive to continually improve workplace conditions and foster the same sense of pride on the factory floor that Lorna Jane employees enjoy around the globe.
 
So, the next time you are shopping and see a price that seems too good to be true, ask yourself the question: Is it?
 
Sourcing – know the hands your products pass through
We won’t make choices that could lead to an ethical compromise and us selling a product to you that we don’t feel proud to have designed, manufactured and branded Lorna Jane.
 
Unlike many global brands, we don’t manufacture in a multitude of different factories. We made the decision as a business a long time ago to forge a relationship with one dedicated source that we could build a relationship over time with. Our aim was to ensure that we found a partner who would develop a deep love and understanding for the brand and the Active Living philosophy. It was important to us that they understood why we make the choices we do and embraced that we would be uncompromising in ensuring we produced the world’s best Activewear the right way which included how and by whom it was manufactured.
 
Rather than maintain a large group of suppliers that we choose to source from based simply on the lowest price, we have built a deep, long-term partnership with one reliable and ethical manufacturing group that produces the vast majority of Lorna Jane products. It is important to us that our manufacturing source reflects who we are as a brand and our Active Living Philosophy. It is a relationship based on trust and respect. We continually work together to ensure that our Workplace Code of Conduct protects the welfare of every employee and our environment regardless of geography.
 
We strive to continually improve workplace conditions and foster the same sense of pride on the factory floor that Lorna Jane employees enjoy around the globe.
 
The environment - know the footprints your brand makes/ Energy conservation
We installed a solar farm at our global head office eighteen months ago, which provides all the power required.
 
Our plan is to follow that very soon with water harvesting.
 
Our goal is to introduce green energy choices to all our facilities that we are legally permitted to do so in.
 
Giving back - The Lorna Jane Swap Shop
Founded by Lorna Jane Clarkson in 2011, Swap Shop is a unique Lorna Jane initiative that encourages all women to exchange and change the lives of those in need by offering a $5 store credit for every piece of pre-loved Activewear they donate. Any brand, any time!
 
This special program has seen Lorna Jane customers donate over 45,000* items of pre-loved exercise wear in exchange for pieces from Lorna Jane’s collections.
 
When asked where the inspiration for Swap Shop came from Lorna Jane explained:
 
“The thought originated from a recycling mindset … Active wear had become so fashionable that women were buying more of it that than in the past. I hated the thought of old Activewear being thrown away when there are so many women out there that could benefit from it. An important part of our brand's culture is giving back. Swap Shop allows our customers and staff to feel good about giving back to other women less fortunate than themselves. Hopefully we play a part in inspiring them to be more active. Because we all know that when you wear active wear, you WILL be more active.”
 
The clothing (that is still in good condition) is donated to the Salvation Army. Given the overwhelming response by the community to this program, Swap Shop has been expanded to the US market. Swap Shop encourages our customers to review their wardrobe and identify any old or unused Activewear. Simply drop it into your local Lorna Jane store and help those in the community who are less fortunate.
 
Education – The Active Living Schools Program
In 2016, we are excited to expand our approach to Active Living advocacy. It seems somehow fitting that in the fifth year of the Active Nation Day we launch a schools based program to instill the Active Living message early in life. The visit introduces students to the concept of the Active Living Philosophy and encourages them to start today with their own version of the daily practice Move, Nourish and Believe.
 
The visit culminates with a “Move’ class where everyone can get involved and feel the immediate positive effects. Lorna Jane Clarkson said of the Active Living Schools program,
“It is our responsibility to educate the next generation on the importance of health and wellness and encourage them to get started now. I have started conducting Active Living visits in schools to share what Active Living is to young people reaching a point where they are beginning to make life choices for themselves. If we can teach this mindset and approach to the next generation, the benefits in later life for them are huge and will be for their children too!”.
 
For a glimpse of what it looks like, click here If this sounds like something that you feel a school you are associated with could benefit from please contact tayah.bot@lornajane.com.au

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