WHAT OUR ICONS REPRESENT
Our three icons have been an integral part of the Lorna Jane brand almost from the beginning.
They were first developed as a single icon, created by linking the L and the J of Lorna Jane to form a slightly off-kilter square…
The single icon was used for the first couple of years but evolved to three representing the daily practice of Move Nourish Believe.
Lorna’s belief was that by placing the three icons on all Lorna Jane garments, it would inspire the women who wore the product to:
MOVE THEIR BODIES EVERY DAY
NOURISH FROMTHE INSIDE OUT
BELIEVE ANYTHING IS POSSIBLE
And you know what? It works! Customers tell us all the time that Lorna Jane products inspire them in their active lives – which is even more evidence that if you believe, we mean really believe in something, it really can become a reality.