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At Lorna Jane we like nothing more then putting on new Activewear - that ultra fresh feeling of wearing something new that's never been worn before. But, have you ever questioned how fresh your Activewear actually is and whether your first wear is THE first wear?

Well, at Lorna Jane we can confidently say you will be the first to wear your Activewear and it's made possible with our ground-breaking First Wear initiative.

The call for untouched Activewear is a growing trend as our communities start to care more about what comes in contact with their bodies; from food, supplements and skincare to now looking at what clothes are made from and how they can affect your skin, you want clear information and trusted options when it comes to your Activewear and we're here to give it to you!

Your skin is your largest organ and one which, through your pores opening to cool you down when sweating, transfers bacteria from your skin to your clothes and in turn, the bacteria on your clothes to your skin. Women are learning how important it is to be protected from potential germs provided through unwashed new clothes and especially those that sit snug against our bodies.
That's why in 2017 we introduced a brand new kind of NEW through our First Wear initiative to ensure that when you pick your purchase, you're receiving clean, fresh, untouched and trusted Activewear, every time.



So, how do we ensure that there's nothing but new in the garment bag? By overhauling our production and logistics practices to deliver the following outcomes, keeping our customer as a top priority:

    - Our fabric and garment finishing procedures are streamlined to minimise skin-to-garment handling at every step in the supply chain, because the less hands that touch the fabric the fresher it will be when you receive it.

    - We revamped our manufacturing facilities with a new garment packaging system to reduce individual handling and create the cleanest possible production and packaging environment.

    - We revised our standards to increase staff awareness around garment handling and skin-to-garment contact.

On top of this, we also send our products directly to stores to further reduce multi-handling and we are transitioning to full use of tamper-proof and non-resealable compostable garment bags by mid-2020.

These processes make our First Wear initiative a new industry benchmark - creating the promise of and delivering the freshest Activewear on the planet.

You deserve the best when it comes to our product, whether shopping in-store or online so we're doing our very best to ensure you receive the best quality, the best fit and the best service, however you choose to shop.

And we want you to know that when you wear Lorna Jane you can do it with confidence knowing that your first wear, is the first wear!.

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