Our Brand

Lorna Jane is a world-leading activewear brand empowering women to live their best life through Active Living. Two decades after pioneering a revolution in fitness and fashion, our core identity remains the same. Lorna Jane is not simply a clothing label; it is a way of life.

"Our mission is to inspire women to live their best life through Active Living."

Lorna Jane is first in fitness and fashion; designed by active women, for active women. Merging expert craftsmanship and attention to detail, we are focused on being a specialist in activewear design, manufacturing and retail. Every month, we deliver sporty, sexy and stylish collections for modern women.


The total integration of our identity, behavior and philosophy allows us to uphold the essential promise of our brand: to provide on-trend activewear with superior hi-tech fabrication and construction to improve your performance, motivate you and inspire you to live your best life. Today, the activewear range has grown to include gym and sportswear, yoga and lifestyle clothing as well as intimates and accessories.


At heart we are an active, authentic and innovative brand. We are not anonymous. Our founder puts her name to the brand and continues to influence its direction. Inspired by the energetic spirit of Active Living, Lorna Jane believes women can have and do it all.